Customer Acquisition
Build stronger capability across channels that attract and convert customers.
Customised, practical and industry-focused digital capability development for companies, brands, SMEs, agencies, public institutions and professional teams.
The Chartered Institute of Digital Marketing, Nigeria works with organisations to design practical digital marketing and commercial capability programmes aligned with their people, customers, market and strategic objectives.
Customised • Practical • Industry-Focused • Organisation-Specific
Modern organisations need people who understand how digital channels contribute to customer acquisition, brand visibility, communication, customer experience, revenue and data-driven decision-making.
Build stronger capability across channels that attract and convert customers.
Equip teams to plan relevant digital communication and strengthen brand presence.
Help teams interpret performance and make better marketing decisions.
Develop stronger understanding of digital journeys, engagement and retention.
Programmes can be designed for corporations, SMEs, financial institutions, government and public-sector organisations, NGOs, agencies, educational institutions and professional organisations.
Integrated strategy aligned with organisational objectives and customer needs.
Content, engagement, community management and campaign execution.
Search visibility, content optimisation and organic customer acquisition.
Paid campaigns, targeting, media planning, optimisation and measurement.
Content planning, storytelling, copywriting and digital communication.
Metrics, reporting, attribution and data-driven optimisation.
Segmentation, campaigns, automation and customer communication.
Online acquisition, conversion and digital selling capability.
Customer journeys, engagement, retention and digital service.
Responsible, practical applications of AI in modern marketing.
Executive understanding of strategy, transformation and marketing technology.
A curriculum built around your organisation, sector and capability gaps.
Corporate learning should reflect the organisation receiving it. CIDM can adapt programme scope to your industry, team size, current competence, business objectives, customer profile, marketing challenges and desired outcomes.
Where appropriate, delivery can incorporate relevant case studies, practical exercises, organisation-specific examples, projects and facilitated discussions.
We understand your organisation, participants, objectives and challenges.
We identify the capability and knowledge gaps relevant to the engagement.
We shape learning outcomes, curriculum, delivery approach and schedule.
Practical, facilitator-led learning is delivered in the agreed format.
Learning is reviewed as applicable, with recommendations for continued development.
Corporate programmes are designed around practical relevance, professional development and organisational context—not generic classroom delivery.
Structured learning designed from a professional development perspective.
Curriculum focused on current channels, tools and commercial application.
In-house, virtual, executive, hybrid and custom formats where appropriate.
Learning supported by exercises, discussion, cases and workplace relevance.
Programme investment depends on participant numbers, scope, duration, delivery format, location, customisation and any applicable assessment or certification requirements.
Request Pricing & Proposal →Banks & financial services • Insurance • Real estate • Hospitality • Healthcare • Education • Government • NGOs • Retail & e-commerce • B2B organisations • Professional services
Share your team, objectives and preferred delivery approach. Our corporate training team will review the request and contact you about the next step.
No fixed individual-course pricing applies to corporate engagements. We prepare proposals around the organisation's requirement.
Partner with The Chartered Institute of Digital Marketing, Nigeria to develop a practical programme aligned with your people, market and organisational objectives.
Access your membership services, credential verification and other member functions through the Institute's dedicated membership portal.