Integrity & Truthfulness
Communicate honestly and avoid deliberate misrepresentation.
Professional Standards
Code of Ethics & Professional Conduct.
Principles for responsible, ethical and professional digital marketing practice within the CIDM community.
Respect for Customers
Avoid deceptive, exploitative or intentionally misleading practices.
Responsible Data Use
Handle customer and audience data with care and respect for applicable privacy obligations.
Professional Competence
Work within your competence and maintain relevant knowledge.
Intellectual Property
Respect copyright, ownership and attribution.
Conflicts of Interest
Disclose relevant conflicts and protect professional judgement.
Evidence & Measurement
Use performance data responsibly and avoid manipulating results.
Responsible Technology
Use AI, automation and marketing technology responsibly.
Continuous Development
Maintain professional relevance through ongoing learning.